Weathering the economic storm!

ingersheim

Weathering the economic storm
As the coatings industry prepares for a sharp economic downturn, how will the market cope?

By Sean Milmo
European Correspondent

Coatings companies and their raw material suppliers in Europe are hunkering down in preparation for a sharp economic downturn with some already announcing cost cutting measures, including job reductions.

At the same time companies are looking at ways of taking advantage of what could be at least a one-year recession in the leading economies of Europe by continuing to invest in expansions into new markets and in new technologies.

“The world economy has now clearly entered a phase of lower growth, particularly in the mature markets,” said Hans Wijers, Akzo Nobel’s CEO. “In these challenging markets, only lean companies succeed. We have therefore started a rigorous drive to further reduce our cost base.”

The company is now aiming for a reduction in jobs of at least 3,600 following last year’s takeover of ICI, as well as additional cost savings of  

ingersheim

The company is now aiming for a reduction in jobs of at least 3,600 following last year’s takeover of ICI, as well as additional cost savings of  

涂料新手上路

Weathering the economic storm
As the coatings industry prepares for a sharp economic downturn, how will the market cope?

By Sean Milmo
European Correspondent

Coatings companies and their raw material suppliers in Europe are hunkering down in preparation for a sharp economic downturn with some already announcing cost cutting measures, including job reductions.

At the same time companies are looking at ways of taking advantage of what could be at least a one-year recession in the leading economies of Europe by continuing to invest in expansions into new markets and in new technologies.

“The world economy has now clearly entered a phase of lower growth, particularly in the mature markets,” said Hans Wijers, Akzo Nobel’s CEO. “In these challenging markets, only lean companies succeed. We have therefore started a rigorous drive to further reduce our cost base.”

The company is now aiming for a reduction in jobs of at least 3,600 following last year’s takeover of ICI, as well as additional cost savings of

涂料新手上路

经受住经济风暴
随着涂料工业应应对经济低迷做出准备，将怎么应付市场？
来自欧洲通信员Sean Milmo
在欧洲涂料企业和他们的苛刻的原材料供应商进行缩减，为了应付急剧的低迷的经济，通过削减费用议案，包括减少工作岗位预示着低迷的经济。
同时，在经济领先的欧洲，企业在寻找一些出路，利用最少一年的衰退加大投资扩大新的市场和新的技术
阿克苏诺贝尔的CEO Hans Wijers“世界经济已经很清楚地进入到一个满增长的阶段，尤其是在饱和市场中。”"在这些激烈的市场中，只有瘦身的企业才能成功。所用我们采取了一些措施来更好得减少成本”